• Digital innovator and industry leader with 17 years’ experience at the BBC in content strategy, documentary, podcast, social video, explainers, animation, mobile innovations, 360 video, campaigns, branding and marketing.
• Newsroom leader with a strong track record of delivering impactful and ambitious digital journalism in multiple formats.
• Flair for creative storytelling, and can strongly and efficiently deliver quality work through other people – working with journalists to shape and develop ideas, subjects and pitches into sharp stories.
• Has worked with UK, European and worldwide audiences and has an extensive knowledge of the digital tastes and preferences across these regions.
• Extensive experience in social analytics helps understand social audiences and how to build meaningful, direct and lasting relationships with them.
• Digital change specialist – a pioneer in digital marketing, digital product innovation and editorial expertise for digital news.
• Expert in digital delivery methods to improve engagement and build audiences, having managed a multitude of international projects which increased BBC audiences by tens of millions.
• A good team player and an effective people manager. I was a diversity champion at the BBC with expertise in unconscious bias and cultural sensitivity.
• A good leader and spoken communicator with experience in public speaking, networking and influencing others. I am skilled at building high-performing digital teams and have built a great contact book of experts, analysts and freelance talent throughout my career.