TV & Digital Convergence specialist Sep 2023 - Oct 2024
Working with talent, planners, correspondents, managers and teams to create hybrid TV, digital and social content. Commissioning and project managing news features and specials for publication on all platforms. Designing and implementing digital content strategy.
Digital Development Editor Mar 2019 - Oct 2024
Implementing digital strategy, hiring appropriate talent, designing digital workflows and transforming the TV news broadcaster CGTN Europe into a digital-first news gathering operation. Creating digital branding, digital newsroom workflow and social media strategy.
Features and Specials Editor Mar 2019 - Oct 2024
Commissioning, editing and project-managing documentaries, digital stories, features, specials, digital strands, podcasts and journalistic investigations with varying timeframes. Leading and managing a features team of researchers, digital producers, digital video editors, animators and graphic designers to produce digital specials, regular features and specialist seasons of content looking at both European and global issues.
Podcast Editor Aug 2019 - Oct 2024
Executive Editor for CGTN Europe's podcast strands This Way Forward and The Answers Project.
Digital Media Consultant, Social Media Trainer Oct 2017 - Feb 2019
Developed, designed and delivered the latest digital strategy to BBC newsrooms and BBC teams. I worked with BBC Marketing and Audiences to roll out the digital news rebrand in 2018. I implemented a variety of digital formats, identified and built audiences through social listening, used data and analytics to inform editorial decisions, adapted to and maximised the latest social media platforms and tools. I taught teams across the BBC and partners across the world to create efficient teams that use a data-driven strategy to serve existing audiences and building new ones. I encouraged innovation while allocating budget efficiently and worked with leaders across the BBC to develop digital media plans and campaigns to keep the BBC ahead of other broadcasters in the digital news space both editorially and technically.
Senior Broadcast Journalist, BBC mobile and innovations
The Mobile Innovations team develops technology and equipment to ensure the BBC has the digital newsroom of the future. I managed a team of journalists, designers and engineers to bring the latest innovations into the BBC Newsroom. I trained BBC news correspondents on mobile journalism and production staff on the latest technology for news gathering. I liaised with third-party developers, Design & Engineering and BBC News Labs to develop technology to advance the BBC digital and social media offering.
Senior Producer, Digital
BBC Media Action • Sep 2015 - Mar 2017
Responsible for creating and implementing digital strategies for regional offices across Asia, Africa and The Middle East. Researching and designing content plans to deliver media across mobile devices for the purpose of development. Implementing social media best practices with the primary focus of engaging audiences.
Digital Media and Partners Producer Sep 2010 - Sep 2015
Working with internal and external clients to manage marketing, campaigns and seasons. Winning awards for radio production and creativity on the AIDS season and as part of the team that won a Sony Bronze for the India Rising season. After joining the BBC World Service commissioning team, concentrated on promotional audio and video for online and BBC World Service seasons.
As a Digital Producer, I worked on social media and strategy for BBC World Service content and worked with programme teams to improve their social media content. In 2013, I rebranded and relaunched podcast sound for the BBC World Service to appeal to a younger audience. I was one of the pioneers to move BBC News to Facebook and Twitter with audience engagement, user generated content, Facebook Q&As, iBroadcast, sourcing pictures/clips and creating innovative digital content. I also trained teams on audio, video and digital skills and created content for online collections and offers.
Senior Producer, Partners Production Hub Nov 2010 - Jun 2013
Series Producer, Changing World for Africa: I had managerial responsibility and editorial sign-off for documentaries. I liaised with partners and producers directly; commissioned and sourced documentaries; negotiated contract and rights; edited audio; wrote scripts and directed talent; I also organised international delivery of content via internet or satellite.
Partners Producer, Partners Production Hub: Creating, sourcing and managing talent and content including news two-ways in Africa and sports two-ways in Australia and Africa. I recorded interviews for broadcast with audiences of millions.
Producer Feb 2003 - Sep 2010 Producer for Comedy and Drama for Radio 4 and BBC World Service ‘Off the Shelf’.
Promotions/ trails Producer for the BBC World Service marketing team. Feb 2003 - Sep 2010 I directed and produced promos and adverts for BBC documentaries and won a variety of awards including many Sony Radio awards.
Master's degree, International Development
Covered development economics and policy; climate change and sustainability; poverty and inequality; gender studies; conflict and reconstruction; change and development; African studies, ethnicity and political conflict.
Activities and societies: Chair of the Women's society, speaker for the International Development Society.